The Secret Weapon of Digital Marketing Agency Dubai: Visual Storytelling

There is something about the New Year; everyone expects a fresh start so does every brand. Whatever the tricks and tactics used throughout the year, there is something new that every digital marketing agency in Dubai tries to shift ITS focus towards. The strategy right now is to pay attention to storytelling.

Needless to say, storytelling is the key to marketing and presenting the products in the engaging and captivating manner will continue with visual storytelling.
 

Why it’s the essential marketing tool?
 

It is the best thing that helps you achieve your business goals, and visual storytelling has the capability to drive huge engagement. Visual importance can be seen with the increasing popularity of infographics. Few statistics are listed below to show you how your storytelling strategies can assure you make the most out of your investment, even adwords campaign management:

• Any content which is posted with images can receive 94% more views as compared to boring and tedious long form content with no visual objects.

• Gone are the days when a digital marketing agency in Dubai used to focus on JUST quality content, now more than 55% content creation is based on the plans for generating engaging visual content.

• Marketers these days are focusing on creating visual assets, and in the next year, the budget allocation to compelling visual assets would be more than that of blogging.

From the perspective of business development, it is important that your website content is rich in video and images because unique video content or images can be indexed individually on search engines.

What effective storytelling looks like?

The most powerful medium for visual storytelling is YouTube; it is the best way to reach a massive audience with an amazingly powerful content. It will be the most pursuable strategy for digital marketing in the next year, and if you want to develop a strategy for your brand make sure

• You create a YouTube channel

• Continuously publish fresh content

• Try to connect to the target market with engaging stories

No doubts, visual storytelling will be the highlight of marketing strategies. You can analyze what your target market expects and you can also leverage the benefits of live streams on social media. Create a strategy around these tips and maximize your efforts.

Ecommerce Design Strategies Followed by Top Web Development Companies in Dubai

Consider the scenario, when you are searching for a cool pair of shoes and with the help of search engine reached to a website, which immediately turned you off because of its design. Or maybe, the design is too good, but still, you can’t see the “buy now” button under the model of shoes displayed on the webpage. What will you do? No one in this competitive world would bother to stay on that mysterious webpage for more than 5 seconds. So, to avoid these things follow the design strategies practiced by top web development companies in Dubai.

Want to create a new online store or just wanted to improve the old one, these useful design tips will help you a lot. Keep reading.

1. Strategy for sign up buttons: Where the call to action buttons improve the UX and UI standards of a website, the sign-up buttons are often neglected. First of all, make sure the wording, position and the color are just right and then avoid lengthy sign-up forms that make users angry.

2. Search functions should be quicker and obvious: The idea is to showcase your potential customers a refinement of categories. So, make the search function satisfying, by having the search bar broad, easy to read and easily accessible in the top right corner of the screen.

3. The fluidity of navigation: In this highly competitive marketplace of Ecommerce Website Development Dubai, only one step of frustration can result in page abandonment, so always remain confident that your users will complete the purchase process and not abandon it at the half way through it. Make navigation easy and allow users to go back to the previous step rather than redirecting them to the first step of the process.

Make your site beautiful, but easy to understand. No user will have the time or patience to repeat the whole processes altogether in the case of editing in the shopping cart. Besides, there can be a section to display suggestions for related items, this way; users will save a lot of time in searching these products, and the chances are that you will get higher conversions with the help of experts rendering services for e-commerce website development in Dubai. 

Three Tips To Make Your PPC Campaign Management Strategy A Big Hit

Holiday season has approached; you might be preparing yourself to embrace the profit that you are going to make from sales at the end of the year. But how many of you are tired of paying too much money for PPC Campaign Management? How many of you dread the extensive amount of knowledge and expertise it requires to make PPC advertising a huge success?

It’s the time of the year to have a strategy in place; if you haven’t, then follow these tips to make your PPC campaign run ever more smoothly.

1. Hashtag TBT: No, the blog is not about throwback Thursday trend on Instagram. We do want you to give a throwback, not to your Instagram feed, but to your previous campaigns. Think about your PPC strategy last year, which keywords were performing the best and which dates were beneficial in terms of traffic and conversion. Taking a hint from the last year’s ad copy and promotions make it easier to target on a specific thing at this specific time of the year.

2. Work around those specific dates: Google Analytics is the best tool to understand the behavior of visitors, use it. When you find out the specific date by studying the last year’s strategy for PPC Campaign Management, utilize the information to determine where and when you need to bid. For example, the keyword gifts for family trends during Christmas and holiday tours trend the entire week before the New Year’s Eve. Keep an eye on these dates and plan your schedule around these key dates.

3. Larger Investment is Rewarding: Throughout the year you were leveraging the expertise of SEO services in UAE and when it comes to the actual probability of increased traffic you stick to your shoestring budget. That’s not the right thing to do. For the good health of your PPC campaign, increase your budget. First, you should estimate it and then be prepared to be flexible to cover the costs.

Proper adjustments should be made to make your PPC campaign a huge success. As an option, you can also give a thought to the mobile generation and invest funds into the Adwords tool for mobile.

Top 5 Things You Should Know About Joomla

The award-winning content management system Joomla is used by over 50 million sites and has an active community. Good things of the prime choice of CMS developers are highlighted in this blog.  The potential feature of a Joomla website development company can be seen by the fact that the CMS is still enduring and having its share of good things. Here are top 5 things you probably not know that makes Joomla the most commonly used CMS from past 6 years.

• Edit on the go:  There are a variety of extensions come with this software that allows editing and managing the website on the phone. This feature makes Joomla the second most popular CMS after Wordpress.

• Features for extra income:  Creating a blogging website with help of Wordpress Development Services can help you market your business just with your content, but with Joomla it’s easy to integrate ads and affiliates on your website for that extra income. Select the code, paste it into your website and you are all set to get something more from your website.

• Communication becomes easy with Joomla: Features for extra income: In this mobile-ready world, where voice search and video calls are on rise, getting in touch with a Joomla website development company is the best thing a business owner can do. Joomla comes with functionality for all types of communication which includes feedbacks from live chat and video conference.

• Plugins and Extensions to go social: We all know finding and installing extensions in Joomla are time consuming; therefore, hiring an expert is the wise thing to publicize the ideas on social networking sites. With Joomla, it is easy to integrate social media platform to your website.

• Joomla is not down or out: Wordpress is more popular than Joomla, but that does not mean the platform sharing 3% share of the world’s websites has been defeated. The modules and plugins to add financial features like simple calculator, currency converter, and mortgage calculator can give other CMS platforms a good fight.

The control panel of Joomla is pretty straightforward; it’s easy to make site adjustments. And multiple features and extensions to get feedbacks and other platforms on your website make it the unrivaled hero. Always considered as the best choice for e-commerce solution Joomla is as good as it was before.

Top Ecommerce Design Tools for a Web Designing Company In Dubai

E-commerce is evolving day by day and has changed the shopping patterns and preferences of a large portion of shopaholics. Just like e-commerce is breaking the traditional boundaries every site owner is looking for new ways to freshen up their online store. There are a bunch of online tools for fonts, logos, and images that a web designing company in Dubai can use to make shopping more fun. 

Take a look: Tool to create a color scheme from real life images: Yes, it’s the free, easy to use and widely appreciated Adobe Color app that lets the designers create their own color palette. The mobile app for Adobe color helps in creating color schemes so easily, and it even provides four extra hues for added convenience.
 

Tool for open source fonts: Google Fonts, the most popular tool can be used by any web designing company in Dubai because it makes the cumbersome task of using web fonts quick and easy. The open source fonts of this tool are favored by both developers and designers in the e-commerce segment.
 

A search engine for commercial projects: The well-favored program Freepik is the easiest way to find your choice of icons, images, and vector designs online. The design team of Freepik searches online and selects the most popular illustrations and graphic resources suitable for e-commerce solutions in Dubai.

Amazing tool to create your brand identity:  Yes, you read it write. You can create your company logo without any hassles with the widely acclaimed app Space Logo Maker. Designers love the different options available in this handy tool for generating attractive and clean logos for e-commerce stores.

Tool to store and share your design content: E-commerce stores require tons of images that need to be changed every now and then. Therefore, Evernote becomes the most favorable tool to keep the design images synced across multiple devices.

These are the most popular free online tools to inspire designers and site owners. Apart from these, there are VSCO, Foundation and Dribble and many other apps and tools that are used for creating big brand websites. Go through the gallery in these tools to get your hands on the built-in collection of stunning images and design plans.

The Essentials of Ecommerce Web Development

With more and more businesses coming up with their own online stores, the need for effective ecommerce solutions has drastically increased. Any company that provides the services of ecommerce website development Dubai needs to understand the requirements of their clients and as to how a difference can be made.

Let us know discuss on some of the essential elements of a good ecommerce website.

Structure of the website:

Both the agency and the client needs to have a clear understanding about the website’s structure, i.e. the number of pages the website needs to have and how each page would be interlinked with one another. Additional to that one also needs to know about the icons and the other graphics that would be used in website development.

The website’s design:

The design of the website plays an important role and is the very next thing that has to be considered after the structure is decided. One can hire a professional website designer for the same as you can be sure about the simplicity and the consistency of the development process.

Content:

Content plays a key role in both the website development and marketing. Good content can provide a lot of useful information to all the visitors. One can update fresh and unique content on the website once it gets operational as it helps to drive traffic. One can also contact social media marketing companies in Dubai for content as well as website marketing.

Websites navigation:

Navigation always needs to be an easy affair for the users when they browse through the website. Always be sure to place the navigation icons on the right location and are properly visible and are responsive when they are clicked. All you need to be sure is to make it hassle free.

One can find a number of companies that can provide website design and development services but it always helps to choose a firm that is a blend of the web development technology and also have an online marketing ability.

Understanding the importance of SEO content writing services

SEO or Search Engine Optimization has now become a well known part of the online industry. With more and more number of businesses opting for SEO services, the competition too has gradually increased. Content plays a key role in SEO and thus the importance of efficient SEO content writing services too has increased.

SEO content writing services work with an aim to provide various websites with well written content. Quality content helps to increase the ranking of the business websites and helps them get a good number of clicks.

While there are some who prefer to create their own content, but it is always advised to hire a professional as they can understand and create readable and interesting content that properly explains the reader about one’s products or services.

Most of the times, the content writing services are outsourced to experienced
companies and the high cost involved in setting up an in-house content writing team is one of the main reasons behind it. One can choose to outsource their content writing services to any of the companies that provide SEO Services UAE as they would have their own experienced and expert writers who can create content in any domain.

One needs to understand that writing content is indeed one complicated task and the writers also need to know as to what it takes to improve the ranking of a particular website. The keywords have to be structured properly as these help in SEO of the website.

Before one hires a team for their content requirement, it is always advised to check the quality of work they provide. Clients can check the previous works of the writers so understand their work quality and can also ask for references if necessary.

So, the next time you are in need of content for your website, do hire a professional.

Tips to Keep In Mind While Outsourcing WordPress Development Services

WordPress is undoubtedly the most popular content management system used today. This CMS is popular in the industry and is widely used by the developers as it is perfect for some development tasks that no other technology can replace.

A number of businesses now look forward to outsourcing WordPress development services but one also needs to make sure to keep some tips in mind before doing so. Let us know have a look at some of the tips that one can implement to find the right company for WordPress development.

- Always provide a detailed description about your requirement and also be clear about the goals that are to be achieved. Being clear about the deadlines and the deliverables will make sure that your time and money are spent in the right way.

- Even though one has many years of experience in website development, it is good to be open minded for any suggestions or discussions from a web development company Dubai. By such discussions you can be sure about the expertise of the team working on it.

- Always start the project with a small initial step and make plans to complete the project in phases. Like one cannot climb a mountain in just one hour, it is important to segment your project into various phases so that it gets easy to monitor the progress and professionalism.

- Once the project is complete and the website is integrated, it is important to test the project thoroughly. Even though many a times, the QA does test the project, there might be certain things they can miss. So, do the final testing yourself.

- Once the website is complete and is live, do not forget to ask for the post development support. One can come across various technical issues and you can as well choose to sign up for the maintenance contract if you need to pay an additional charge for the same.

Now that you are aware of the basic tips that you need to follow when you outsource the WordPress development services, it is time to go ahead and implement the same.

Follow Some Professional Tips to Choose the Best Web Design Company

Having an own business website is considered as the best decisions taken by a business. The business website is indeed one valuable asset and helps the firm to establish their presence online. The website needs to be well designed and appealing to look at so that it can help attract good number of visitors.

If a firm is looking forward to achieve good rankings online and wants to spread the business globally, then it is important to have a good website. One can hire the services of a reputed and well experienced web design company in Dubai to create that website which will help improve your sales and business.

While there are a number of websites that are ever ready to offer services, one needs to choose the right company. Let us know have a look at some of the tips that will help to choose the best web development company.

- Check the website of the company: One can judge the capability of the company by having a look at the website. Check for the navigation and other features of the website and also check if the website provides up-to date information.

- Check the portfolio of the website: It always help to check the previous works of the company you are planning to hire. By this you will get to know more about the skills of the web designing company. Any reputed digital agency UAE will have a portfolio included in their website.

- Check for the credentials of the staff: Any company needs to have well experienced and qualified web developers. Employees need to handle any specific requirement matching the needs of the clients.

- Check for the Terms and Conditions: By checking and terms and conditions, one can always avoid any future issues. Checking these will help know about any hidden costs that might be involved.

The above mentioned are just some of the tips which one can follow to choose the right web development company to create that perfect website for your business.

Know the 5 benefits of using web development companies in Dubai

If you are looking to show your business online, then getting a website is very much needed. A website which is appealing to look at helps to generate more traffic and also helps to increase sales and also shows the policies and beliefs of your organization. 

You can hire Web Designing Companies in Dubai as they would design a website which has good visibility and they also implement SEO strategies so that i can appear on the search engines. 

A professional web design firm understands all the business needs and thus develop one which can improve the sales of your business. There are various benefits of hiring these web development companies and let us have a look the top 5 benefits of the same.
  
    1. Have a planned and a strategic approach: Many of the professional companies which offer the services in web design and development always have a properly organized team and they dress up your website with the much needed features and professional look.    

   2. New Technology compatibility: One needs to understand that the web designs are very much redefined. Any website which is developed needs to be flexible so that it can be accustomed to the ever changing demands. Your website needs to be responsive and needs to have a minimalist design and needs to use the latest terminology. The Online Marketing Agency Dubai has teams who have essential skill sets and they make it contextual.   

   3. Quality Content: These companies have expert writers who can create those that needed content for your websites. Your website needs to provide the needed information and this can only be achieved through quality content.  
  
   4. Benefit from SEO services: The web design companies would create that perfect website which also is SEO optimized. Any website is not useful if the potential customers cannot find you in the search results.   

   5. Less time: You can develop a web site by hiring a web design company and this certainly saves a lot of time, money as well as your efforts. 

You need to have a technically advanced website which has appealing design and has quality content and also has a professional look.