Choosing between Mobile App Development and Mobile Website Development

Both a mobile application and a mobile website have the same purpose, to entertain users coming from a mobile device. If you are planning to make your business more mobile-friendly, these are the two options available. Many businesses already have websites and want to develop a mobile strategy to manage better the traffic coming from mobile platforms. They can either get a mobile website or a mobile app, depending on requirements. To understand which option is better for your business, you must first understand the difference between these two. Most mobile app development companies offer mobile website services as well.
 

Mobile Website
 

A mobile website is a mobile-friendly version of your website that works nicely on any device and screen-size. The development of a mobile website is much easier than developing a mobile app. A professional Mobile website development company can easily design a mobile version of your existing website, or you can make your website mobile responsive, which is an even easier thing to do.
 

Mobile App
 

A mobile app is an alternative way to offer your services and products to the users coming from mobile devices. Mobile apps have to be installed separately in order to use them; they cannot be accessed through mobile browsers. A mobile application only works on its compatible mobile device.

How to choose?
 

In order to choose between developing a mobile app or a mobile website, one needs to consider many things, such as the purpose, the overall cost of development, design structure, maintenance and support, performance, user experience, and time frame. You must also understand various differences between an app and a mobile site so that you can decide which option would be the best for your users. Take help or hire the services of mobile app development companies to get the task done.
 

A mobile app is faster, usually more expensive, more interactive and well-optimized. It can have phone specific features like camera, location, etc. Some mobile apps can even work offline after retrieving data the first time. A mobile app can be easily monetized.
 

On the other hand, a mobile website offers exactly same features as the desktop version.The option is recommended if you are targeting a big audiencethat prefers not installing separate apps for every service.

Understanding Adwords Campaign Management and PPC campaign

Basic Adwords Campaign Management can be primarily divided into three segments called, ad targeting, ad copy, and landing pages. Starting with ad targeting, this is all about targeting the right customer groups.
 

This part of your overall adwords campaign management can tell whether your targeted set of keywords is effective enough to drive customers or not. Apart from keywords, the destination, type of device, and the timing of the customer is also taken into account. These are analyzed well to set the proper targeting of a campaign.
 

Next step after adwords campaign management is ad copy. Here the copywriting is taken care  of the ad according to the targeted clients and results expected. The contents of the ad are properly optimized to ensure that it is meant for the targeted customers only.  
 

Landing Pages converting traffic into leads:
 

The ultimate step of the adwords campaign is with the landing page. As a potential customer puts a click on your ad, it’s the landing page that plays a key role in converting the visitor into a successful customer.
 

The more technically you enhance the above two steps, i.e. the ad copy and ad targeting, the better effect you will see on  the landing page. A flawed ad copy or ad targeting can certainly affect the performance of landing page.    
 

The success of an adword campaign greatly depends on how strategically the marketer prepares its checklist. Most people ignore this, which makes the campaign dull. Preparing an effective checklist is important to follow a step-by-step approach.
 

PPC campaign:
 

PPC campaign is equally strategic as well as of the Adwords campaign. Being directly associated with lead generation, one should only trust the most experienced company for PPC advertising Dubai. PPC campaigns in modern times basically refer to Bid Management, Keyword Management, and Distribution of the keyword. 
 

These three campaigns are considered the proven ways of maximizing the conversion in the minimal possible time. PPC campaign is one of the perfect recommendations for the products of resourced brands that are confident of their product, or simply want traffic to their site.   

The Secret Weapon of Digital Marketing Agency Dubai: Visual Storytelling

There is something about the New Year; everyone expects a fresh start so does every brand. Whatever the tricks and tactics used throughout the year, there is something new that every digital marketing agency in Dubai tries to shift ITS focus towards. The strategy right now is to pay attention to storytelling.

Needless to say, storytelling is the key to marketing and presenting the products in the engaging and captivating manner will continue with visual storytelling.
 

Why it’s the essential marketing tool?
 

It is the best thing that helps you achieve your business goals, and visual storytelling has the capability to drive huge engagement. Visual importance can be seen with the increasing popularity of infographics. Few statistics are listed below to show you how your storytelling strategies can assure you make the most out of your investment, even adwords campaign management:

• Any content which is posted with images can receive 94% more views as compared to boring and tedious long form content with no visual objects.

• Gone are the days when a digital marketing agency in Dubai used to focus on JUST quality content, now more than 55% content creation is based on the plans for generating engaging visual content.

• Marketers these days are focusing on creating visual assets, and in the next year, the budget allocation to compelling visual assets would be more than that of blogging.

From the perspective of business development, it is important that your website content is rich in video and images because unique video content or images can be indexed individually on search engines.

What effective storytelling looks like?

The most powerful medium for visual storytelling is YouTube; it is the best way to reach a massive audience with an amazingly powerful content. It will be the most pursuable strategy for digital marketing in the next year, and if you want to develop a strategy for your brand make sure

• You create a YouTube channel

• Continuously publish fresh content

• Try to connect to the target market with engaging stories

No doubts, visual storytelling will be the highlight of marketing strategies. You can analyze what your target market expects and you can also leverage the benefits of live streams on social media. Create a strategy around these tips and maximize your efforts.

Ecommerce Design Strategies Followed by Top Web Development Companies in Dubai

Consider the scenario, when you are searching for a cool pair of shoes and with the help of search engine reached to a website, which immediately turned you off because of its design. Or maybe, the design is too good, but still, you can’t see the “buy now” button under the model of shoes displayed on the webpage. What will you do? No one in this competitive world would bother to stay on that mysterious webpage for more than 5 seconds. So, to avoid these things follow the design strategies practiced by top web development companies in Dubai.

Want to create a new online store or just wanted to improve the old one, these useful design tips will help you a lot. Keep reading.

1. Strategy for sign up buttons: Where the call to action buttons improve the UX and UI standards of a website, the sign-up buttons are often neglected. First of all, make sure the wording, position and the color are just right and then avoid lengthy sign-up forms that make users angry.

2. Search functions should be quicker and obvious: The idea is to showcase your potential customers a refinement of categories. So, make the search function satisfying, by having the search bar broad, easy to read and easily accessible in the top right corner of the screen.

3. The fluidity of navigation: In this highly competitive marketplace of Ecommerce Website Development Dubai, only one step of frustration can result in page abandonment, so always remain confident that your users will complete the purchase process and not abandon it at the half way through it. Make navigation easy and allow users to go back to the previous step rather than redirecting them to the first step of the process.

Make your site beautiful, but easy to understand. No user will have the time or patience to repeat the whole processes altogether in the case of editing in the shopping cart. Besides, there can be a section to display suggestions for related items, this way; users will save a lot of time in searching these products, and the chances are that you will get higher conversions with the help of experts rendering services for e-commerce website development in Dubai. 

Three Tips To Make Your PPC Campaign Management Strategy A Big Hit

Holiday season has approached; you might be preparing yourself to embrace the profit that you are going to make from sales at the end of the year. But how many of you are tired of paying too much money for PPC Campaign Management? How many of you dread the extensive amount of knowledge and expertise it requires to make PPC advertising a huge success?

It’s the time of the year to have a strategy in place; if you haven’t, then follow these tips to make your PPC campaign run ever more smoothly.

1. Hashtag TBT: No, the blog is not about throwback Thursday trend on Instagram. We do want you to give a throwback, not to your Instagram feed, but to your previous campaigns. Think about your PPC strategy last year, which keywords were performing the best and which dates were beneficial in terms of traffic and conversion. Taking a hint from the last year’s ad copy and promotions make it easier to target on a specific thing at this specific time of the year.

2. Work around those specific dates: Google Analytics is the best tool to understand the behavior of visitors, use it. When you find out the specific date by studying the last year’s strategy for PPC Campaign Management, utilize the information to determine where and when you need to bid. For example, the keyword gifts for family trends during Christmas and holiday tours trend the entire week before the New Year’s Eve. Keep an eye on these dates and plan your schedule around these key dates.

3. Larger Investment is Rewarding: Throughout the year you were leveraging the expertise of SEO services in UAE and when it comes to the actual probability of increased traffic you stick to your shoestring budget. That’s not the right thing to do. For the good health of your PPC campaign, increase your budget. First, you should estimate it and then be prepared to be flexible to cover the costs.

Proper adjustments should be made to make your PPC campaign a huge success. As an option, you can also give a thought to the mobile generation and invest funds into the Adwords tool for mobile.

Top 5 Things You Should Know About Joomla

The award-winning content management system Joomla is used by over 50 million sites and has an active community. Good things of the prime choice of CMS developers are highlighted in this blog.  The potential feature of a Joomla website development company can be seen by the fact that the CMS is still enduring and having its share of good things. Here are top 5 things you probably not know that makes Joomla the most commonly used CMS from past 6 years.

• Edit on the go:  There are a variety of extensions come with this software that allows editing and managing the website on the phone. This feature makes Joomla the second most popular CMS after Wordpress.

• Features for extra income:  Creating a blogging website with help of Wordpress Development Services can help you market your business just with your content, but with Joomla it’s easy to integrate ads and affiliates on your website for that extra income. Select the code, paste it into your website and you are all set to get something more from your website.

• Communication becomes easy with Joomla: Features for extra income: In this mobile-ready world, where voice search and video calls are on rise, getting in touch with a Joomla website development company is the best thing a business owner can do. Joomla comes with functionality for all types of communication which includes feedbacks from live chat and video conference.

• Plugins and Extensions to go social: We all know finding and installing extensions in Joomla are time consuming; therefore, hiring an expert is the wise thing to publicize the ideas on social networking sites. With Joomla, it is easy to integrate social media platform to your website.

• Joomla is not down or out: Wordpress is more popular than Joomla, but that does not mean the platform sharing 3% share of the world’s websites has been defeated. The modules and plugins to add financial features like simple calculator, currency converter, and mortgage calculator can give other CMS platforms a good fight.

The control panel of Joomla is pretty straightforward; it’s easy to make site adjustments. And multiple features and extensions to get feedbacks and other platforms on your website make it the unrivaled hero. Always considered as the best choice for e-commerce solution Joomla is as good as it was before.

Top Ecommerce Design Tools for a Web Designing Company In Dubai

E-commerce is evolving day by day and has changed the shopping patterns and preferences of a large portion of shopaholics. Just like e-commerce is breaking the traditional boundaries every site owner is looking for new ways to freshen up their online store. There are a bunch of online tools for fonts, logos, and images that a web designing company in Dubai can use to make shopping more fun. 

Take a look: Tool to create a color scheme from real life images: Yes, it’s the free, easy to use and widely appreciated Adobe Color app that lets the designers create their own color palette. The mobile app for Adobe color helps in creating color schemes so easily, and it even provides four extra hues for added convenience.
 

Tool for open source fonts: Google Fonts, the most popular tool can be used by any web designing company in Dubai because it makes the cumbersome task of using web fonts quick and easy. The open source fonts of this tool are favored by both developers and designers in the e-commerce segment.
 

A search engine for commercial projects: The well-favored program Freepik is the easiest way to find your choice of icons, images, and vector designs online. The design team of Freepik searches online and selects the most popular illustrations and graphic resources suitable for e-commerce solutions in Dubai.

Amazing tool to create your brand identity:  Yes, you read it write. You can create your company logo without any hassles with the widely acclaimed app Space Logo Maker. Designers love the different options available in this handy tool for generating attractive and clean logos for e-commerce stores.

Tool to store and share your design content: E-commerce stores require tons of images that need to be changed every now and then. Therefore, Evernote becomes the most favorable tool to keep the design images synced across multiple devices.

These are the most popular free online tools to inspire designers and site owners. Apart from these, there are VSCO, Foundation and Dribble and many other apps and tools that are used for creating big brand websites. Go through the gallery in these tools to get your hands on the built-in collection of stunning images and design plans.